Dear Blizzard,
I have been playing your games, in some fashion, since the original PC version of Diablo. I played Diablo II, as well as at least one expansion. I eventually found my way to World of Warcraft in October of 2005 and the rest is basically history. I played until November of 2012 and then took a break for approximately 17 months.
I came back to the game shortly after the Warlords of Draenor pre-purchase came out. I pre-purchased Warlords, then four hours later, I resubbed to the game.
As I write this, I have about 68 hours on my current game card and, to be honest, I’m not really inclined to fork over another $15.
It’s not because of the sexism and even homophobia and misogyny that I have seen in the game — although those exist.
It’s not because you nerfed my class to the ground — although my main raiding character was a paladin for the majority of my playing time.
It’s not even because it’s going to take over a year between content patches — although that’s a truly abysmal production schedule and if I had been raiding this whole time, I would have surely quit in disgust by now.
It’s because @YAWoWB on Twitter said this:
@kurnmogh BDA (Battle*net Desktop App) also does this when adding a friend. For those wanting to protect their identity, this is unwanted.
— Rooster (@YAWoWB) September 5, 2014
I wasn’t exactly sure what Rooster was talking about, until I opened up my own desktop app. Now, let’s be clear: I have precisely 0 BattleNet friends and my RealID is turned off. But I still clicked on “Add a Friend” and was rewarded with this piece of nonsense:
Now, to be fair, because I have RealID turned off, those are all BattleTags. But that’s my brother’s BattleTag, my friend Majik’s BattleTag… and the guy above Majik? That’s one of his friends. Something like two years ago, I played Diablo III with Majik and his friend, for a period of approximately THIRTY MINUTES.
Then, Blizzard, I gasped out-loud at the possibility that my BattleTag is floating around out there like that. See, you have a flag in the BattleNet account options to not show up like that… except that it’s for RealID, not BattleTags (click for a bigger version):
Now, one might think that, possibly, since there are no preferences for one’s BattleTags, that perhaps they follow the rules laid out for RealID, but, honestly, I have no idea if this is the case.
As my brother is the father of a newborn and I don’t actually know Majik’s friend, my thought was immediately to get him on his computer and then have HIM click “Add A Friend” and see if I showed up. Unfortunately, he was asleep when I texted him (multiple times), since he has to be up at 5am and I think I might have woken up his wife with my constant texting…
So I’ll have to post again with the results of this test.
But, honestly, Blizzard. It’s 2014. Why do I have to be angry with you about your complete and utter lack of social controls?
It’s been nearly two years since you posted that “Appear Offline” was “coming soon”. TWO YEARS, Blizzard. That’s longer than Mists of Pandaria has been out! And your inelegant (to say the least) “privacy” controls are still absolutely laughable. I say this as someone who has been in the online community industry for over a decade. In this day and age of Facebook privacy screwups, of cloud hacking, of nations spying on their own citizens, you’re really going to continue to deny your users the ability to properly manage their online/offline statuses? You’re going to make it easy to find people who don’t want to be found?
Look, I get that community makes your product stickier. Believe me, I do. People come for the games and stay for the people. I know! And you want to compete with Steam, I’m guessing, right? Guess what? STEAM HAS AN OFFLINE MODE. And a variety of ways for users to manage their privacy. And Steam hit the 75 million active user mark last January.
Why, why, why do you continue to eat away at the privacy of your gamers? Why don’t you understand that, when I play your games, I don’t really want to announce to a dozen people that I’m on a rarely-used alt on a server I never visit? Why don’t you understand that I don’t want people to know all of my alts? That I don’t want prospective recruits to know all of my alts? That I don’t want people to necessarily know that I’m in one of your games?
These are fundamental questions for me. I am increasingly disturbed by each and every privacy issue that comes up when it comes to BattleNet and Blizzard’s games.
You know, Blizzard, there was a time when I loved BattleNet. Those times were back in the late 90s when I was playing Diablo. Ever since RealID came out, I have learned to loathe BattleNet. I resent it. I resent people expecting me to share my RealID/BattleTag with them. I hate that people I barely know are all “hey, whats ur btag???” because “lol its just ur btag”. I hate that I can’t even post on the Hearthstone forums without my BattleTag being exposed for all to see. I cannot believe that I cannot remove a BattleTag from my account and I am just as incredulous about the fact that there are no distinct BattleTag privacy options available to me.
Blizzard… it’s time. It’s time to fix this mess.
Yours sincerely,
Kurn